Our vision is simple. We are here for the customer.
We are here to create a fun and exciting experience where customers will enjoy just popping in to say "hello." We want to create the comfort of a barbershop with the service of the Bentley dealership. We will take ourselves very seriously, but have the humility to also smile and relax under stress or criticism. We will always be better. We will become better people, which will serve as a foundation as a better retailer.
We will not pretend to be something or someone we are not. It is with truth, hard work and integrity that the employees of Trek Bicycles will not only represent the Trek brand or the store, but themselves as people. Ultimately, we want our customers to have fun.
Trek Bicycles has the biggest selection of bikes and accessories ever. We try to reward our customers for their continued support by consistently refining our selection to meet their needs. And even though we have made all of these changes, we will continue to enhance the experience and impression of the store. We feel that there is always room to improve on our goal of "best in class" customer service.
Through the last several years, we have developed great relationships with our suppliers in order to bring our customers products that are dependable, reliable, and great values. The products we sell are simply amazing. We are very passionate about what we are selling to you. Some stores believe what they sell is the best only because they sell it. We sell it because it is the best. We know that and will never tell you otherwise
Whether it's the tire that you put on your kid's bike, or the high-end helmet you put on your head, you are buying the best. And, it is not because we sell them. If other bicycle companies sell the same products, buy them there. Buy them anywhere. We just want you to have the best experience possible.
We have personally selected everything we sell. Our sole criterion in choosing an item for our store is, "Would we use it ourselves?" So, if it's in the store, we would use it. In fact, in most cases, we have used it before we even decided to put it on the shelf. We know that our customers expect the best. Our customers have demanded great products and our goal has always been to listen to them.
The commitment we make to our customers, both what we do and what we sell, is very personal. We will never be the cheapest, but we will strive to be the best. It is the quality of our products, combined with our customer service that is the foundation of our business. If you have visited our store, you already understand this. And if you have not, we invite you come in and be a part of it.